Lamborghini made history in the first half of 2021, with global sales hitting new highs from January to June. In the first half of 2019, the House of Sant’Agata Bolognese delivered 4,852 automobiles, making it the biggest half-year ever, with a 37 percent gain over the same period in 2020 and a 6.6 percent increase over the first half of 2019. (pre-Covid period). The prognosis is similarly upbeat, with orders already in place for the next ten months, through April 2022.
“This remarkable outcome is a twofold affirmation for us,” said President and CEO Stephan Winkelmann. It demonstrates the brand’s stability and strength, which is gaining in popularity during a period of constant challenges and uncertainty. It also confirms that our new industrial plan for future electrification of our product line, in which we will invest over 1.5 billion euros by 2024, has received encouraging feedback. Lamborghini is on track for a time of significant transformation, in which technical innovation and sustainability will coexist with a focus on maximum product performance and brand loyalty.”
All Lamborghini models are seeing increased sales. The Urus Super SUV is the best-selling vehicle (2,796 units, up 35%), followed by the Huracán (1,532 units, up 46%) and the Aventador (524 units, up 21%).
The Aventador LP 780-4 Ultimae, the grand finale of Lamborghini’s iconic naturally-aspirated V12 engine, was unveiled this week in anticipation of the next product generation, which will be hybridised starting in 2023. The Huracán STO, a road-legal super sports car inspired by the motorsport tradition of the Huracán Super Trofeo EVOs that compete in the Lamborghini Squadra Corse championship, as well as the Huracán GT3 EVO, three-time winner of the 24 Hours of Daytona and two-time winner of the 12 Hours of Sebring, is also expected to hit the market this summer. This summer will also see the introduction of a new product.